Alison is an internationally regarded hotels and hospitality consultant. She has a long track record of providing services to a wide spectrum of hospitality clients including corporates, PE, SWF, private families/HNWI’s encompassing owners, investors, tourism boards, developers and operators.
Alison has over 20 years of experience working with the industry; extensively travelled, she has worked in over 30 countries covering Europe, United States and Middle East/Africa. She has lived and worked in the Middle east for the past 4 years.
Alison comes form a strong financial background, with a BSc in Economics and an ACA Chartered Accountancy Qualification. She started her career with Andersen in the UK and US, moving to PwC in 2001. Alison moved to the Middle East from PwC in London to help establish and develop PwC’s Middle East Hospitality and Leisure practice into a leader in its field. Her roles were initially as Middle East Hotels Lead, and ultimately as the Middle East Real Estate, Hospitality and Leisure Leader.
She is a familiar figure and speaker at major industry events and is regularly published and quoted on hospitality related topics
Her core expertise lies in Hospitality and Tourism Strategy, financial and operational audits, internal audits, controls reviews, operational effectiveness reviews, revenue management, customer feedback and benchmarking studies. In addition, with Data & Analytics becoming an increasingly important focus for hotel owners and operators, Alison has worked with a number of entities and governments using data visualisation and process mining to enhance management information confidence and understand customer trends and results.
Outside of work, Alison is an accomplished sportswoman. She is part of the GB Triathlon Age Group team, most recently winning a silver medal in the 2016 World Championships in Mexico.